Bruce Temkin from the excellent Customer Experience Matters has released an expanded version of his Six Laws Of Customer Experience as a free e-book.
The PDF download is available on his site, and you should go grab it right now. While the laws don't focus exclusively on the web, they're still excellent reading for any e-marketer.
And if you're in a hurry, don't despair: Temkin's e-book is a quick read, weighing in at only 11 pages.
(Or, as Seth Godin calls it, a trilogy.)
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